EMERGE HAIR STUDIO+SPA, STUDENT RUN ENTERPRISE
Role: Branding Team Lead
Created a custom branding process that included students, faculty, staff, and community business leaders. Led branding team and process while harnessing local award-winning designers to work on visuals.
Role: Web Services and Social Media Manager
Led the college’s web project from conceptualization to creating a new complex website. Wrote social media strategies and managed multiple social media channels. Designed, managed, and tracked digital advertising campaigns. Created marketing plans for events, programs, and services. Designed printed materials.
Role: Marketing Consultant and Project Manager
Partnered with a local comic book artist to promote healthy eating to school-aged children. Developed a lesson plan with artist and teacher to engage children in the classroom. Created a social media strategy and designed print and digital materials for a local food event.
Founded a civic-led creative moment communicating the awesomeness of Covington. Designed a guerrilla marketing campaign involving patches, a jean jacket denim show, and a viral campaign that made it all the way to the Stanley Cup. Worked with a local school to create a wheat paste mural with over 400 pieces of children’s artwork. Harnessed 6 local designers to create a poster series fundraiser. Produced a film about the city and a Kickstarter campaign to fund it.
Role: Social Media Consultant
Developed a social media strategy and wrote content for the organization. While assisting with writing and managing channels, taught two employees how to write for social media, engage followers, track data and adjust strategy accordingly.
DESIGN WORK EXAMPLES
THE AWESOME COLLECTIVE
GREAT PARKS FOUNDATION