Week Two Instafun Fall Camp
I met my Dad for coffee yesterday morning, outside of the local cafe across from his house. It was so early that there was a real chill in the air —so I put on my UGG boots and a saffron colored, cable knit sweater. I’m relishing in all things cozy as we slowly move toward cooler weather. One of the coziest activities of fall is to grab a blanket, some tea, and a good book. I just read The Art of Gathering for book club and loved it. I have listed that book, plus a variety of others below. Take a photo of the book you’re reading (or a quote from the book) and post to Instagram, or try one of the suggested reads I have put together for you.
Instagram hint: Tag your photo with the author’s name (@author name) and hashtag in the comments of your post (#authorsname #booktitle #topic.) You may also want to try things like #fallreading #fallreads #bookclubofinstagram or #newyorktimesbestseller. Watch to see if you gain a follower from this post.
Choose your book:
Profiles are the first thing to concentrate on if you want to increase your followers. Potential followers will look at your profile to get a quick glimpse of what you're all about. This week we are going to update your profile and make sure it's in tip-top shape. I have included some profile types to the left as examples. Go to your Instagram account and click on "Edit Profile."
1. At the top you will see a field for your name. The first step to creating good Instagram bios is making sure that your name is, in fact, your name! (By this, I mean the “name” field in your profile, not your Instagram username). People searching for you on Instagram will likely use your name or your company’s name, and consistency lets people know that the Instagram profile they’re viewing actually belongs to you and not an impostor. This might seem pretty obvious, but there’s actually a bigger reason for it: your name and username are the only fields that Instagram considers in search queries. So it’s really important to make sure that the name you use in your Instagram bio is the one your followers and customers are searching for!
2. A good Instagram bio accurately explains what you do and what you are about. So if you want to stand out for a particular skill, profession, hobby, or interest, you should include these details in your Instagram bio. Think about your many layers and what you want to promote. You may list your title/profession, or what your business does. Or maybe you want to describe your personality like a "Glass Half Full Enthusiast," or your hobby "Plant Lady." or maybe you want to list out the types of content you curate like "recipes," or "business tips." Get creative, you can always update it again later.
3. Unlike other social networks, Instagram is strict on where clickable links can be placed. Currently, Instagram only gives users one clickable link on their profile, and it’s the link in your bio. This is where you type in your website address.
If you have a shop with products check this out—With Linkin.bio, you can now add links to any of the Instagram posts you’ve published through Later, which helps direct your Instagram audience to the right content or products on your site. You can also link to multiple websites and pages, all without changing the link in your bio.
If you don't have a website—Try linking to your LinedIn account or Facebook page.
4. While adding a link to your website in your Instagram bio is ALWAYS a good idea, it’s also becoming more common for users to share their email in their Instagram bio.
5. OPTIONAL: If you want to change the font in your profile to stand apart from others, try downloading Textizer. It’s a font app that lets you access different fonts for Instagram and other apps. The only issue here is not all off them are highly readable, so be mindful of what you choose. Or you can simply leave the font on the default that Instagram gives you.
6. Do you want to insert line breaks into your bio and captions? When you write a caption in Instagram, you'll see the keyboard doesn't give you an option to press "Enter" or "Return." The same is true for your bio. So how do all those people put line breaks in there? It turns out that all you have to do is press the "123" key in the bottom lefthand corner of the keyboard, and the "Return" key will appear on the bottom right. I know this tip sounds simple, but a lot of people miss it.
7. Use emojis as visual symbols to represent what you do!
Your Instagram profile should now be in tip-top shape for next week's lesson when we learn how to gain followers. For now, be sure to post a photo of:
the book you are reading
a favorite quote from a book you have read in the past
or the stack of books on your nightstand or desk