Week TEN OF Instafun Fall Camp

DO

It happened. The snow hit the ground, we finished Thanksgiving leftovers, and were are headed into Hanukkah and Christmas. Do you feel it? Confession, I’ve already had over a dozen pumpkin spice lattes but have finished zero holiday shopping. In the last week of Instafun Fall Camp we bid farewell to fall—and I am hanging on hard. Winter starts on December 21 where snowfall and hibernation will take presendence. I want you to make a pot of coffee, sit down at your computer or phone and back track through the lessons to try something new. You got this! Winter break, snowy days, and the slower season allows us planning time.
In the meantime, check out these IG gifts that may help your account growth. Much love and light!

Gold Selfie Remote
Include your entire squad in a photo with ease with the Triple C Clickie Gold Selfie Remote! This cute gold and white remote allows you to capture photo and video on your favorite Bluetooth-ready devices. Wireless range of up to 30 feet.

Styling for IG
Instagram is a digital wonderland of stunning photographs and inspirational images, but how can you make sure that your own photos stand out amidst the rainbow of eye candy? To master Instagram and earn that coveted double tap of approval, you need to have a strong personal brand and an aspirational style that captures the viewer. Styling for Instagram will help you achieve both. 

Selfie Ring
This little light is all about making your selfies best. The light gives soft illumination without harsh light. It’s like having a professional studio photographer whenever you feel the sudden urge to selfie.

Pop Socket
PopSockets makes expanding phone grips and mounts. Use them for gripping, propping, and cord management.

Vitamin N
With the rise of social media it is important to remember to remain grounded in the physical. Be sure you’re getting enough forest bathing in your life for balance. This book is a national best seller, and a good read and reminder to get outside.

Social Print IG Calendar
Gift your fav IG obsessed friend a custom calendar of their IG feed. Choose 365 photos and they will print and bind them in a block of prints that you can tear off day by day.

Phone Lenses
A variety of lenses are available for your phone. Great for product shots.

Linktree
A free tool to create landing pages!


Instagram-ads-iPhone-screenshot.png

INSTAGRAM ADS— A HOW TO...

For our last lesson, we will learn how to run a sponsored ad. There are 4 types of ads you can run—

Photo Ads- Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.

Video Ads- Get the same visually immersive quality as photo ads—with the added power of sight, sound and motion. And now, you can share videos up to 60 seconds long in landscape or square format.

Carousel Ads- Bring another layer of depth to campaigns where people can swipe to view additional photos or videos in a single ad.

Stories Ads- Complement your feed content with ads on Instagram Stories. Connect with the 400M+ accounts using stories daily.1 Learn more about stories ads and specs.


For this lesson, we will concentrate on photo ads. In order to start advertising on Instagram, you need a Facebook advertising account and a Business Facebook Page. Here's what we need to do first...

Add your Instagram account to your Facebook Business Manager, follow these steps:

    1    Go to your Facebook Business Manager

    2    On the left side of the page, click “Business Settings” and “Instagram Accounts”

    3    Click on “Claim New Instagram Account”

    4    Add your username and password, then click “Next”

    5    To authorize one or more of your ad accounts to use the Instagram Account, check the box next to each ad account and hit the “Save Changes” button

If you don’t have a Facebook Business Manager account yet, here’s how you and set it up.


Next you'll need to Set Up an Instagram Advertising Account on Facebook

There is no individual Instagram Ads Manager that you can use. Instagram ads are managed with the same tools as Facebook ads.

To set up a Facebook advertising account, follow these guidelines:

    1    Open your Business Manager Settings.

    2    Under the People and Assets tab, click on “Ad Accounts”

    3    On the right side of the page, select “Add New Ad Accounts”

    4    Choose one of the 3 options: “Claim Ad Account”, “Request Access to an Ad Account” or “Create a New Ad Account”

    5    If you choose to request access or claim an ad account, enter the ad account ID. (Learn where to find the account ID)


To add your Instagram account to your Facebook advertising account, follow these steps:

    1    Go to your Business Manager

    2    Click on “Business Settings” and then “Instagram Accounts”

    3    Click on the Instagram account you’d like to assign an ad account to

    4    Click “Assign Ad Accounts”

    5    To authorize one or more of your ad accounts to use the Instagram Account, check the box next to each ad account and hit the “Save Changes” button


ZGallerie_iPhone_Instagam.png

You're now ready to create your first ad!

The easiest ways to set up an Instagram promotion is to use the Facebook Ads Manager. You can manage all Instagram campaigns in the Facebook Ads Manager. It’s actually really efficient – you can publish the same campaigns both on Instagram and Facebook.

As you click on the “Create Ad” button in the top right corner, you’ll be guided through the step-by-step ad setup process.

The ad manager will walk you through what you need to determine to run your ad. Some important things to think about—who are you trying to reach and what is the goal once you reach them? For example, if I want to run an ad about a lunch offering at the restaurant, and I want to convert that ad to diners, then I need to be very specific about messaging and who I am reaching. I may want to target local companies within a 20 minute radius (because of the amount of time people get for lunch breaks)  and offer an incentive that would make our restaurant a clear choice above others.

 If I’m just  trying to build awareness that we offer lunch service, I could use a larger target market with a more general message around basic offerings. Think about what you want the outcome of the ad to be. Are you driving people to your website? Do you want people to join a mailing list? This will help you determine how to design the ad. The Facebook Ad Manager will walk you through all the items you need to setup the ad and publish it. 


Things you may want to plan for before setting up the ad. Here's a quick overview of Instagram Ad Specs. I keep this as a quick reference in my desk drawer. 

Instagram Ad Specs Cheat Sheet

  • Image size: 1080 x 1080 pixels

  • Caption: Text only, 125 characters recommended

  • Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)

  • Maximum resolution: 1936 x 1936 pixels

  • File type: .jpg or .png

  • Maximum size: 30MB

  • Your image should include minimal text.

  • Caption: Max 2200 characters


Now that you have published your ad, you will want to track the ad to see how it's performing. 

The easiest way to check both your Instagram and Facebook ad reports in to log in to the Facebook Ads Manager. You will see all your active and completed campaigns in the reporting section. In addition to the campaign metrics you see in your Ads Manager reports, you can break down your Instagram advertising results even further by using the Breakdown menu.

The Breakdown function allows you to filter campaigns by:

    ◦    Delivery: age, gender, location, browsing platform, platform, device, time of day, etc.

    ◦    Action: conversion device, destination, video view type, video sound, carousel card, etc.

    ◦    Time: day, week, two weeks, month


The above information gives you the step-by=step guide to setting up your first ad. Good luck and happy Instagramming!