Week TEN OF Instafun Summer Camp

COC with star trails by Keith Allen_Keith Allen.jpg


It happened. The chill in the air crept in. Do you feel it? Confession, I’ve already had 2 pumpkin spice lattes. In the last week of Instafun Summer Camp we bid farewell to summer. We're going to head out of the season with our eyes toward the stars. Fall brings new opportunity and a fresh start for new projects. In this Instagram lesson, I packed the page with the essentials for running an Instagram ad. As you start new projects, and share products, you may want to set a goal for fall to try one ad. I've included all the essentials for you to be able to implement that goal. In the meantime, enjoy some stargazing. 

Wednesday, September 12 evening – Young Moon Passes Venus
In the western early evening twilight on Wednesday, September 12, the young crescent moon will appear an outstretched fist's diameter above bright Venus. 

Thursday, September 13 evening - Jupiter near the Young Moon
On the evening of Thursday, September 13, the young crescent moon will be situated 4 finger widths to the upper right of the bright planet Jupiter. Both objects will fit together in the field of view of binoculars (orange circle). 

Sunday, September 16 at 7:16 p.m. EDT - First Quarter Moon
After the moon has completed the first quarter of its orbit around Earth, the relative positions of the Earth, sun, and moon cause us to see it half-illuminated - on its eastern side. A first quarter moon always rises around noon and sets around midnight local time, so it is also visible in the afternoon daytime sky. The evenings around first quarter are the best times to see the lunar terrain when it is dramatically lit by low-angled sunlight. 

Monday, September 17 evening – Moon meets Saturn
After dark on the evening of Monday, September 17, look for the first quarter moon sitting 4 finger widths to the upper left of medium-bright yellowish Saturn. The pair of objects will fit into the same binocular field of view (orange circle). They will cross the sky together until they set after midnight local time. 

Wednesday, September 19 evening - Mars and Moon Meet
After dark on the evening of Wednesday, September 19, look for the waxing gibbous moon sitting 4.5 finger widths above bright reddish Mars. The pair of objects will fit into the same binocular field of view (orange circle). They will cross the sky together until they set after 2 a.m. local time. 

Friday, September 21 evening - Venus at its Brightest
On the evening of Friday, September 21, Venus will reach visual magnitude -4.78, its maximum brightness for this year. Although the planet will exhibit a waning crescent phase in telescopes (inset), it will be that much brighter because of its closer proximity to Earth. 

Want to see more than the view from your backyard?
Cincinnati Observatory

The BB&T Observatory at Thomas More College

Rent a telescope or binoculars in Kenton Co. 



For our last lesson, we will learn how to run a sponsored ad. There are 4 types of ads you can run—

Photo Ads- Tell your story through a clean, simple and beautiful creative canvas. Photos can be in square or landscape format.

Video Ads- Get the same visually immersive quality as photo ads—with the added power of sight, sound and motion. And now, you can share videos up to 60 seconds long in landscape or square format.

Carousel Ads- Bring another layer of depth to campaigns where people can swipe to view additional photos or videos in a single ad.

Stories Ads- Complement your feed content with ads on Instagram Stories. Connect with the 400M+ accounts using stories daily.1 Learn more about stories ads and specs.

For this lesson, we will concentrate on photo ads. In order to start advertising on Instagram, you need a Facebook advertising account and a Business Facebook Page. Here's what we need to do first...

Add your Instagram account to your Facebook Business Manager, follow these steps:

    1    Go to your Facebook Business Manager

    2    On the left side of the page, click “Business Settings” and “Instagram Accounts”

    3    Click on “Claim New Instagram Account”

    4    Add your username and password, then click “Next”

    5    To authorize one or more of your ad accounts to use the Instagram Account, check the box next to each ad account and hit the “Save Changes” button

If you don’t have a Facebook Business Manager account yet, here’s how you and set it up.

Next you'll need to Set Up an Instagram Advertising Account on Facebook

There is no individual Instagram Ads Manager that you can use. Instagram ads are managed with the same tools as Facebook ads.

To set up a Facebook advertising account, follow these guidelines:

    1    Open your Business Manager Settings.

    2    Under the People and Assets tab, click on “Ad Accounts”

    3    On the right side of the page, select “Add New Ad Accounts”

    4    Choose one of the 3 options: “Claim Ad Account”, “Request Access to an Ad Account” or “Create a New Ad Account”

    5    If you choose to request access or claim an ad account, enter the ad account ID. (Learn where to find the account ID)

To add your Instagram account to your Facebook advertising account, follow these steps:

    1    Go to your Business Manager

    2    Click on “Business Settings” and then “Instagram Accounts”

    3    Click on the Instagram account you’d like to assign an ad account to

    4    Click “Assign Ad Accounts”

    5    To authorize one or more of your ad accounts to use the Instagram Account, check the box next to each ad account and hit the “Save Changes” button


You're now ready to create your first ad!

The easiest ways to set up an Instagram promotion is to use the Facebook Ads Manager. You can manage all Instagram campaigns in the Facebook Ads Manager. It’s actually really efficient – you can publish the same campaigns both on Instagram and Facebook.

As you click on the “Create Ad” button in the top right corner, you’ll be guided through the step-by-step ad setup process.

The ad manager will walk you through what you need to determine to run your ad. Some important things to think about—who are you trying to reach and what is the goal once you reach them? For example, if I want to run an ad about a lunch offering at the restaurant, and I want to convert that ad to diners, then I need to be very specific about messaging and who I am reaching. I may want to target local companies within a 20 minute radius (because of the amount of time people get for lunch breaks)  and offer an incentive that would make our restaurant a clear choice above others.

 If I’m just  trying to build awareness that we offer lunch service, I could use a larger target market with a more general message around basic offerings. Think about what you want the outcome of the ad to be. Are you driving people to your website? Do you want people to join a mailing list? This will help you determine how to design the ad. The Facebook Ad Manager will walk you through all the items you need to setup the ad and publish it. 

Things you may want to plan for before setting up the ad. Here's a quick overview of Instagram Ad Specs. I keep this as a quick reference in my desk drawer. 

Instagram Ad Specs Cheat Sheet

  • Image size: 1080 x 1080 pixels
  • Caption: Text only, 125 characters recommended
  • Minimum resolution: 600 x 315 pixels (1.91:1 landscape) / 600 x 600 pixels (1:1 square) / 600 x 750 pixels (4:5 vertical)
  • Maximum resolution: 1936 x 1936 pixels
  • File type: .jpg or .png
  • Maximum size: 30MB
  • Your image should include minimal text.
  • Caption: Max 2200 characters

Now that you have published your ad, you will want to track the ad to see how it's performing. 

The easiest way to check both your Instagram and Facebook ad reports in to log in to the Facebook Ads Manager. You will see all your active and completed campaigns in the reporting section. In addition to the campaign metrics you see in your Ads Manager reports, you can break down your Instagram advertising results even further by using the Breakdown menu.

The Breakdown function allows you to filter campaigns by:

    ◦    Delivery: age, gender, location, browsing platform, platform, device, time of day, etc.

    ◦    Action: conversion device, destination, video view type, video sound, carousel card, etc.

    ◦    Time: day, week, two weeks, month

The above information gives you the step-by=step guide to setting up your first ad. Good luck and happy Instagramming!